Marketing your Holiday Home
We love holiday cottages as much as we love marketing. Our aim is to help you maximise the revenue potential of your holiday home. We don't just stick your property on a website and leave you to it, we work with you to enhance your property and get the best from it. The primary objective of all of our marketing activity is to bring you bookings - lots and lots of bookings!
To do this, it’s really important that we know who our holidaymakers are. We regularly review our customer and booking information so that we can really get to grips with who we are marketing to.
Some Interesting Facts
- 22.5% of our bookers bring their pet with them
- 50.1% of our holidaymakers travel less than 100 miles to their Suffolk Secrets holiday home.
- 25,000 unique visitors to our website each month
- 790,000 targeted emails sent during 2016
- 58% of our bookings are made online.
- 690,000 visits to our website in 2016
- Our website is designed in-house
- 34,119 customers welcomed in 2016
Our website is the most important tool we have to promote Suffolk Secrets and the properties we represent; its performance and content are vitally important and we monitor our website statistics to ensure that it's performing as it should. We invest a substantial amount in 'pay per click' advertising to keep our position in Google and are always updating our site to keep it fresh and informative.
We communicate with our customers regularly, but we don't 'overdo it'. Our approach is very 'soft'. We'd rather whet the appetite of the holidaymaker with beautiful imagery and reasons to visit our beautiful county, than bombard people with special offers.
The national and local publications in which we advertise are chosen carefully to match our customers. We are also involved in sponsorship of several local events.
A popular alternative to a traditional brochure, our lifestyle magazine is produced twice a year, and includes lots of features about Suffolk as well as listing all our properties. This is available to pick up from our offices and can also be requested online.
Suffolk Secrets is one of a collection of local holiday brands owned and operated by The Original Cottage Company. Cottageholidays.co.uk is the national website for The Original Cottage Company and this website pulls together all of the holiday homes that are part of these local brands. It also has its own central sales support telephone line.
We work closely with our PR agent who keeps us informed of any national and local opportunities for press coverage. We regularly arrange press trips for journalists and send information to be included in travel and tourism features. We work closely with local tourism agencies; we sit on the marketing panel of Visit Suffolk and helped to create The Suffolk Coast.
Our social media audience is always growing, thanks to the varied content we upload. As well as promoting special offers and showcasing individual properties, we also include content about what’s happening in Suffolk, run competitions, and share other interesting content we find from local tourism contacts.